This purpose of this project was to create a culinary experience/food consumption brand. I chose to do a superhero themed dessert bar that I called “Super Sweets”. Our deliverables were to develop a name, positioning statement, logo system, menu design, and for my last two components I created packaging. I decided that my brand was going to really focus on being very fun, colorful, and playful. My thoughts when designing were that I wanted to bring out the inner child in everyone no matter how young or old you are and that is reflected in my design decisions.