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The purpose of this project was to develop and design an identity for a new brand in the wellness, music, or toy industry. I chose to focus on wellness, specifically women's wellness and developed a brand i named "Missy". Missy is a subscription based vitamin/supplement brand that is geared towards educating young women on the importance of prioritizing your health. I designed the identity for Missy with a classic and simplistic feel in mind, I also wanted the color palette to be very soft and feminine.