This purpose of this project was to redesign the logo/identity of an already existing local Philadelphia business. I chose Dreams Ice Cream which is an ice cream shop located in Glenside, PA. When I saw the brand’s logo I felt like they were focusing a little too much on the “dreams” aspect of the name and it wasn’t very clear that it was an ice cream shop. In my redesign I decided to create an ice cream scoop that can also double as a cloud and a waffle cone so that both aspects of the name are being seen. I also wanted the brand to have a fun feeling so I created some characters and patterns to go along with my logo.