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Brand identity not just a nice shining logo.

It is the red line running through all of your companies marketing material.

 
It includes the precise instructions on how your brands various elements are to be managed and presented in publications online and offline.
Keeping your brand identity consistent goes a long way, and a developed brand guideline presents the idea of a professional and established corporation.

 

A strong brand identity also aids in building brand awareness and brand recognition among the public.

Make sure your Brand Identity and guidelines are of the highest standards.
It will cost more upfront to develop a brand identity, but it will pay for itself in the long run.

At metamorphic studios we have our own proved development process when starting a new project.
 

analysis creative brief development process
  • Brand history
  • Closest competitors
  • Consumer perception
  • Market segments
  • Current Identity
  • Brand recognition
  • Unique selling points
  • Target Audience
  • Customer awareness
  • Virtual persona
  • Visual concepts
  • Graphic elements
  • User guidelines
  • Art direction
  • Treatment

 

 

Creating a brand is more than just a nice logo

Logotype

The cornerstone of all Corporate Identity’s.
A common misconception is that the Logotype is the Icon but in fact the logotype refers only to the text such as company name, the icon itself is the Brand ID.

 

 

 

 

stationary design a key tool to strong brand recognition

Stationary

A key element to establish strong brand recognition.
It is the stationary that are seen by customers and potential clients.

From handing out a business card to the envelope and letterhead that gets distributed to all clients, prospects, partners etc. all of them helps to build your brand recognition.

It has to be consistent and able to communicate the right message about your company to the recipient.

At metamorphic studios Ltd. we help you produce stunning design that leaves a lasting imprint and keeps consistency throughout your entire stationary line.