Smartcom Limited

Project description:

Smartcom contacted metamorphic studios to assisst in developing and consolidating their brand identities.

They where faceed with numberous version of the old logo with variations in color and had not guildelines to govern the use of the logo and its treatment.

Smartcom tasked metamorphic studios with creating a completely new brand ID with guidelines and graphic support elelements.

Since the Chinese name is different in different regions in combination with the english name, 4 different logos had to be created. Added the fact that there had to be alternate versions created to accomondate for Traditional and Simplified Chinese writing as well.

Project scope included:

Total brand redevelopment
Font treatment guidelines

Corporate Identity

Visual Identity
A complete set of stationary items with added items such as Power point templates and other presentation material, catalogs, folders and other print materials.